Lok Sabha 2019: BJP launches massive outreach programmes to reach 400-mark in Lok Sabha

As BJP president Amit Shah unfurled the party flag outside his home in Ahmedabad, it became clear that the party is making gigantic inroads to reach out to its supporters.

BJP effectively launched an outreach program to reach its ambitious targets of crossing 400-mark in the Lok Sabha with this year’s general elections. The party has been coming up with voter engaging programmes which will ensure the party of some fixed number of votes in the Lok Sabha elections.

Mera Parivar-Bhajapa Parivar

The campaign being launched today will run till March 2, the party intends to hoist its flag at the houses of voters under this mass outreach drive and seeks to cover over five crore houses by of its workers and supporters who will place the BJP flag in their homes across the country.

While launching the ‘Mera Parivar-Bhajapa Parivar’ voter outreach campaign from Gujarat, Party President Amit Shah Shah hoisted the flag at his residence saying “This BJP flag is a symbol of development, belief and nationalism, and shows how appeasement, casteism and family rule is ending in the (Prime Minister Narendra) Modi era” adding that the general election is an important step for India to become a global superpower.

“I travel the country… I can see that people are standing with Prime Minister Narendra Modi like a rock and one can see the support in their eyes,”

Shah said addressing BJP workers.

Hitting out at the Opposition, he said, “The ‘mahagathbandhan’ (grand alliance) is made up of only state-level leaders. It will not affect BJP’s poll prospects.”

BJP leaders and supporters across the country today put up the party flag at their homes and posted photos online in a “Mera parivar, Bhajapa parivar” (‘My family, BJP family’) campaign ahead of the national election.

The program is a part of the party’s mass mobilisation for the Lok Sabha election and may touch up to 20 crore people if a house has an average of four residents.

Party sources said they have already verified details of over 9.5 crore new members out of the 11 crores it had claimed to enrol during its membership drive following its victory in 2014.

A large number of party leaders and workers joined the campaign and shared pictures on social media platforms. Gujarat Chief Minister Vijay Rupani was also present on the occasion. BJP sources have described the drive as a part of its mass mobilisation campaign for Lok Sabha elections, expected to be held in April-May.

Samarpan Diwas

As the party came out with the flag hoisting program today, the party on the  51st death anniversary of ideological mentor Pt. Deen Dayal Upadhyaya initiated programe for donations from supporters across the nation from 5/- to 1000/-.

The BJP should run with contributions from its workers, said Party President Amit Shah, asserting that the party’s path to reach its goals will be maligned if it depends on donations from “moneybags, builders, contractors and those with black money”.

Shah also called for a public debate on reducing election expenses and bringing probity in poll funding. He expressed confidence that such an exercise will begin under his party and will lead other parties towards probity.

Crowdsourcing ideas

Two days after presenting the interim budget, the ruling Party launched a campaign to crowdsource ideas for its manifesto for Lok Sabha 2019.

The BJP be reaching out to 10 crore people asking them suggestions to be included in the manifesto for the 2019 elections.

BJP chief Amit Shah and Home Minister Rajnath Singh, in charge of party’s manifesto committee, launched the programme in New Delhi to engage with the electorate in a “largest” ever initiative. It will be a month-long exercise titled Bharat Ke Mann Ki Baat, Modi Ke Saath

Among other measures, the party has been reaching out to beneficiaries of various government schemes like Jan Dhan bank accounts, construction of toilets, Mudra loans and LPG connection scheme, to mobilise people in its support.

“There are 35 crore beneficiaries of Jan Dhan bank accounts, seven crores under Mudra and over six crores under Ujjwala scheme to give free LPG connection to the poor,” a leader said.

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